Allows Advertising messaging to be displayed around targetted editorial content and specific keywords & phrases. Simply choose a list of keywords, phrases and editorial content that fits your brand values and you would like to see your advertising messaging to be displayed around. There is no limit to the number of keywords, phases and editoral content you can choose to target, a selection can range from half a dozen to several hundred. Throughout the duration of an advertising campaign our display traffic team will optimise towards the best performing selections, based on factors which include, user click interaction as well as leads, registrations and sales generated. At the end of each campaign you will receive a detailed report on the keywords, phrases and editorial content that performed best overall including which areas should be increased and which areas should be down-weighted in order to increase perfomance within future ad campaigns.
BENEFITS OF CONTEXTUAL ADVERTISING
CHOOSE KEYWORDS & PHRASES THAT FIT YOUR BUSINESS BRAND VALUES
SEE YOUR ADVERTISING MESSAGING APPEAR ON WEBSITES DISPLAYING YOUR TARGET KEYWORDS & EDITORIAL CONTENT
ON AVERAGE 30% HIGHER USER AD INTERACTION vs STANDARD CLICK THROUGH RATES (CTR)
DISPLAY 250,000 ADVERTS AROUND TARGETTED KEYWORDS, PHASES & CONTENT FROM AS LITTLE AS £500
EDITORIAL CONTENT CHANNELS
CONTEXTUAL – BOOKING PROCESS
Create a Campaign
Select your Media Type: Contextual & Media Action. Select target Country, City or Town as well as Gender, Age & Parental Status of your target audience. Select your target Keywords & Phrases.
Select Date Range
Set the desired start and end date for your digital advertising campaign.
Set your Budget
Choose the desired campaign budget for the duration your advertising.
Select Pricing Metric
Choose between advert views (CPT – Cost per thousand ad views) or advert clicks (CPC – cost per ad click). Set desired bid price. Submit for approval.
TARGETTING OPTIONS TO CONSIDER
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Phone number:0844 8000 819 / 0208 529 8523
We are open:Monday – Friday / 9am – 5pm
Covent Garden Office
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