Text or SMS messaging is one of the newest forms of direct marketing however is quickly becoming one of the most powerful ways to engage with customers on their mobile devices. Many marketers now uterlise SMS to maximize their overall digital marketing strategy & in most cases, helping to drive more measurable results. However with only 160 available characters, sms messaging must be strong in order to deepen engagement and drive new customers. Maximising mobile relationships is essential to generate incremental revenue from your customers as well as acheiving lasting customer loyalty. It is important that all advertising channels work well together within the marketing mix and SMS is no exception. SMS is a great standalone channel, however also compliments others such as Display Channels, Search and Email Marketing. A simple follow up SMS asking “have you read our email?” can help increase email open rates by 20%–30%.
BENEFITS OF SMS / TEXT ADVERTISING
COMPOSE A MESSAGE OF UPTO 160 CHARACTERS THAT FIT YOUR BUSINESS BRAND OR SPECIFIC BUSINESS OFFER
SMS MARKETING IS GREAT FOR CREATING BRAND AWARENESS AS A STAND ALONE CHANNEL. COMPLIMENTING A NUMBER OF DIFFERENT DIGITAL MARKETING STRATEGIES, SMS IS GREAT AT HELPING TO MAXIMISE OVERALL RESULTS. FOLLOW UP EMAIL MARKETING WITH SMS MESSAGING AND INCREASE OPEN RATES BY 20-30%
GENERATE INCREMENTAL REVENUE & MAXIMISE CUSTOMER LOYALTY
DELIVER UPTO 12,500 TEXTS TO YOUR CLIENTS OR POTENTAIAL CUSTOMERS WITHIN A SPECIFIC AREA FROM AS LITTLE AS £500
SMS / TEXT AD EXAMPLES
SMS / TEXT – BOOKING PROCESS
Create a Campaign
Select your media type: Text Marketing. Select Conversion Pixel & Creative Build (if required). Select Media Action, target Gender, Age & Location.
Select Date Range
Set the desired start and end date for your SMS / Text advertising campaign.
Set your Budget
Choose the desired campaign budget for the duration your advertising.
Select Pricing Metric
Choose between CPT (Cost per thousand sms/texts) or advert clicks (CPC – cost per ad click). Set desired bid price. Submit for approval.
TARGETTING OPTIONS TO CONSIDER
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